Round 1: When you say “comic book” or “comics”, people think of… Marvel Using Talkwalker’s social media analytics platform, let’s see who wins each round in terms of social media trends, share of voice, hashtag analysis, sentiment, and engagement on Facebook and Twitter. While we must reckon that comparing Marvel and DC worlds is like comparing Coca-Cola and Pepsi – it’s a matter of taste – we can however determine who is catching the attention on the social web this summer in regards to figures and stats. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games.
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